Transatlantic Trade and Investment Partnership (TTIP)

The Transatlantic Trade and Investment Partnership (TTIP) was a proposed agreement between the European Union and the United States aimed at boosting trade and investment by reducing barriers like tariffs, regulations, and standards. The goal was to make it easier and more efficient for businesses on both sides to trade goods and services, fostering economic growth and job creation. While discussions began around 2013, negotiations faced criticism over concerns about consumer safety, environmental standards, and sovereignty, and the deal was never finalized. Overall, TTIP represented an effort to deepen economic ties between Europe and the U.S. through closer cooperation.