Transactional vs. Relational Marketing

Transactional marketing focuses on quick, individual sales, emphasizing buying and selling without necessarily building ongoing relationships, like a one-time purchase at a store. In contrast, relational marketing aims to develop long-term connections with customers, fostering loyalty and trust through personalized communication and service, much like maintaining ongoing relationships with customers or clients. While transactional marketing seeks immediate revenue, relational marketing invests in customer retention and satisfaction over time.