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Traffic Generation Strategies

Traffic generation strategies are methods used to attract visitors to a website or online platform. They include activities like SEO (optimizing content to appear in search engine results), social media marketing to engage audiences, content marketing with blogs and videos, paid advertising such as Google Ads, and email campaigns. The goal is to increase visibility, draw in relevant visitors, and encourage them to stay, explore, and take desired actions—like making a purchase or signing up—ultimately growing the online presence and business success.