traffic demand forecasting

Traffic demand forecasting involves predicting future vehicle and traveler movement on roads and transportation networks. It uses historical data, current trends, and various factors like population growth, land use, economic development, and weather to estimate how many people and vehicles will need transportation services at specific times. This helps transportation planners and authorities design and manage infrastructure effectively, ensuring enough capacity to prevent congestion and improve safety. Essentially, it's a way to anticipate future travel needs so that infrastructure and services can be planned proactively.