Trademarks and Copyrights

Trademarks and copyrights are vital in franchise law. A trademark protects brand names, logos, and symbols that distinguish a franchise from others, helping to build customer trust and recognition. For example, the golden arches of McDonald's are a trademark. Copyright, on the other hand, protects original works of authorship like manuals, advertising materials, and recipes used in the franchise. This ensures that the franchisee cannot copy or misuse the franchisor's creative content. Both are essential for maintaining brand integrity and legal rights within the franchise system.