trademark protection

Trademark protection is a legal safeguard for distinctive signs—such as logos, brand names, or symbols—that identify and distinguish a business’s products or services from others. It prevents others from using similar marks that could cause confusion or dilute the brand's reputation. Registering a trademark grants exclusive rights to its use, allowing the owner to take legal action against infringers. This protection helps maintain brand identity, ensures consumers can reliably recognize products, and supports businesses in building and preserving their reputation in the marketplace.