Trademark Policies under WTO

WTO’s Trademark policies aim to protect brand identities globally by ensuring trademarks are recognized and enforceable across member countries. These policies promote fair competition by preventing counterfeit and unauthorized use of trademarks, encouraging innovation and consumer trust. They require member nations to provide legal frameworks for trademark registration, protection, and enforcement, allowing businesses to secure exclusive rights to their brand symbols, logos, or names. Overall, WTO policies help create a predictable environment for international trade by safeguarding trademarks, benefiting both businesses and consumers worldwide.