Trademark Licensing and Transfers

Trademark licensing allows a brand owner (the licensor) to give permission to another party (the licensee) to use their trademark in exchange for payment or royalties. This helps both parties, as the licensee gains access to a recognized brand, while the licensor expands their brand’s presence. Trademark transfers, on the other hand, involve the complete sale of a trademark to another entity, transferring all rights. Both processes require careful legal documentation to protect the interests of all parties and ensure proper use of the trademark.