trademark disputes

A trademark dispute occurs when two companies or individuals claim rights to the same or similar brand identifiers, such as logos, names, or slogans. This typically happens when one party feels that the other's use of the mark could confuse consumers or unfairly benefit from their reputation. Resolving these disputes often involves legal action to determine who has the right to use the mark and whether the other’s use infringes on that right. The goal is to protect brand identity and prevent customer confusion, ensuring fair competition in the marketplace.