Trade Promotion Management

Trade Promotion Management (TPM) is the process companies use to plan, execute, and analyze promotional activities with retailers or distributors to increase sales and market presence. It involves coordinating discounts, special offers, point-of-sale displays, and other incentives. TPM helps companies optimize their promotional budgets, measure the effectiveness of campaigns, and ensure promotions are profitable. Essentially, it’s a strategic approach to managing the various efforts retailers and brands collaborate on to boost product visibility and sales, ensuring resources are used efficiently and goals are met.