Trade Promotion and Analysis

Trade promotion refers to marketing strategies and incentives businesses use to boost sales of their products through retailers or distributors, rather than directly to consumers. This can include discounts, special offers, or promotional displays. Trade promotion analysis involves examining the effectiveness of these strategies by looking at sales data and market trends to see what works best. The goal is to understand how these promotions impact sales and customer behavior, enabling companies to make informed decisions on future promotions and improve their overall marketing strategies.