Trade name

A trade name is the public-facing name used by a business or company to identify itself in the marketplace, marketing, and branding. It differs from the legal business name, which is registered with authorities. For example, a company might have a legal name like "XYZ Corporation," but sell products or services under a different name, such as "FreshBrews Café." The trade name helps customers recognize and remember the business, and it can be protected by trademark laws to prevent others from using a similar name that might cause confusion.