Trade Dress Infringement

Trade dress infringement occurs when a company copies the overall look, appearance, or packaging of a product in a way that could confuse consumers into thinking it's associated with the original brand. It covers visual aspects like design, colors, shape, and branding that identify a product’s source. If someone unlawfully mimics these elements to deceive customers or dilute the brand’s identity, it can be considered trade dress infringement, which is protected under trademark laws. The goal is to prevent confusion and protect the uniqueness of established brands’ visual identities.