Traction Method

The Traction Method is a structured approach used to turn a business idea or product into real progress. It involves setting clear goals and then systematically testing, learning, and refining your strategies based on actual market feedback. The goal is to gain measurable results—such as customer acquisition or sales—to validate that your offering is meeting a demand. By focusing on these tangible signs of progress, entrepreneurs can make informed decisions, attract investors, and grow their business more effectively, ensuring their efforts are aligned with real-world needs and opportunities.