traction

Traction refers to the measurable progress or momentum a business gains over time, demonstrating its potential for growth and success. It can include factors like increased sales, customer acquisition, user engagement, or market expansion. Essentially, traction shows that a product or service is gaining acceptance and proving its value in the marketplace. Investors often look for traction as an indicator that a business is on a viable growth path, reducing risk and increasing confidence in its future prospects.