tracking software

Tracking software refers to digital tools that monitor and record activities on devices or online platforms. It tracks things like website visits, app usage, location, or how long a user interacts with certain content. This data helps organizations understand user behavior, improve services, or target advertisements. It can operate silently in the background, collecting information without interrupting your experience. While useful for businesses, it raises privacy considerations, making it important for users to be aware of what information is being collected and how it is used.