Tracking and Analytics Tools

Tracking and analytics tools are software programs that monitor and analyze how people interact with a website or app. They collect data on visitor behavior, such as which pages they visit, how long they stay, and where they come from. This information helps businesses understand what interests users, identify trends, and make informed decisions to improve their digital experience, marketing strategies, and overall performance. These tools provide valuable insights by turning raw data into understandable reports, enabling smarter, data-driven planning and optimization.