tracking

Tracking refers to the process of monitoring and collecting data about a person's online activities or physical movements. In digital contexts, it often involves websites or apps recording information like which pages you visit, how long you stay, and what actions you take, usually through cookies or similar technologies. This data helps businesses understand user behavior, personalize experiences, or target advertisements. In physical environments, tracking can mean using GPS or RFID systems to locate and follow objects or individuals. Overall, tracking enables the collection of information to analyze patterns, improve services, or for marketing purposes.