“Toy Like Me” campaign

The "Toy Like Me" campaign is an initiative advocating for more diverse and inclusive toys, particularly featuring children with disabilities. It encourages toy manufacturers to create products that reflect a wider range of abilities, ensuring children with disabilities see themselves represented and feel included in play. By promoting accessible and relatable toys, the campaign aims to challenge stereotypes, foster empathy, and support the social development of all children. Launched to press for positive change, it highlights how inclusive toys can help normalize differences and promote acceptance from a young age.