Tournament of Roses Association

The Tournament of Roses Association is a nonprofit organization responsible for organizing the annual Rose Parade and Rose Bowl game in Pasadena, California. Founded in 1890, its mission is to celebrate community spirit, promote volunteerism, and showcase beautiful floral floats, marching bands, and equestrian units during the parade. The Rose Bowl football game, played on New Year’s Day, is a major sporting event that features top college teams. The association also hosts related activities and educational programs, working to preserve tradition while fostering community pride and engagement.