tourism strategy

A tourism strategy is a comprehensive plan developed by governments or organizations to promote and manage tourism in a specific area. It aims to attract visitors, enhance their experiences, and support the local economy while preserving cultural and natural resources. Key components include identifying target markets, improving infrastructure, marketing the destination, and ensuring sustainable practices. By aligning stakeholders—like hotels, restaurants, and attractions—this strategy helps create a cohesive approach, ultimately ensuring that tourism benefits both visitors and the local community.