Total Customer Satisfaction

Total Customer Satisfaction (TCS) measures how well a company's products or services meet or exceed customer expectations across all aspects, including quality, service, and value. It reflects the overall experience customers have, from their initial contact to post-purchase support. High TCS indicates that customers feel valued, confident, and pleased with their experience, leading to loyalty and positive word-of-mouth. Companies focus on TCS to continuously improve their offerings, ensuring customers remain satisfied and engaged, which ultimately supports long-term success and competitive advantage.