Total Addressable Market

Total Addressable Market (TAM) refers to the overall revenue opportunity available for a product or service if it were to achieve 100% market share. It represents the total demand from all potential customers within a specific market segment. TAM helps businesses understand the maximum potential size of their market, guiding decisions about resource allocation and growth opportunities. It’s a valuable measure for evaluating market potential and planning strategies, providing a big-picture view of how much value could be captured if the product or service reaches everyone who might use it.