
TOMS' model of giving
TOMS' model of giving, known as a "one-for-one" approach, involves a company providing a product or service to someone in need for every item sold. For example, with TOMS shoes, each purchase means a pair of shoes is donated to a child without proper footwear. This strategy aligns business success with social impact, creating a sustainable way to improve communities while offering customers a meaningful way to contribute through their purchases. It demonstrates how business operations can simultaneously generate profit and positive social change.