Tobacco Free Initiative

The Tobacco Free Initiative (TFI) is a program led by the World Health Organization that aims to reduce tobacco use worldwide. It promotes policies and actions to prevent people from starting to smoke, helps current smokers quit, and protects people from secondhand smoke. TFI provides information, supports research, and encourages governments to implement effective tobacco control laws, such as banning advertising and increasing taxes on tobacco products. Its goal is to improve public health by lowering tobacco-related diseases and deaths globally.