TNS (Taylor Nelson Sofres)

TNS (Taylor Nelson Sofres) was a global market research company that specialized in gathering and analyzing consumer opinions, preferences, and behaviors. By conducting surveys, interviews, and data analysis, TNS helped businesses understand their customers better, identify market trends, and make informed decisions. This insights-driven approach supported companies in developing effective marketing strategies and improving products or services. In 2016, TNS became part of Kantar, a leading data, insights, and consulting company, continuing its legacy of providing valuable market intelligence across various industries worldwide.