TikTok Shop

TikTok Shop is an integrated e-commerce feature within TikTok that allows users to discover, purchase, and sell products directly through the app. It seamlessly connects content creation with shopping, enabling brands and individual sellers to promote their products using engaging videos and live streams. Customers can browse product listings, make purchases, and complete transactions without leaving TikTok. For sellers, TikTok Shop offers a platform to reach a highly engaged audience, leverage social media marketing, and drive sales in a convenient, interactive environment. It combines entertainment and commerce to enhance the shopping experience on the platform.