TikTok Live

TikTok Live is a feature that allows users to broadcast real-time videos to their followers or the public. During a live session, viewers can watch the broadcaster, send comments, and send virtual gifts to show support. It’s similar to a live stream on other platforms but integrated within TikTok’s social ecosystem. This feature promotes direct interaction, community engagement, and real-time entertainment, making it popular for influencers, creators, and brands to connect with their audience in an authentic and immediate way. Overall, TikTok Live enhances engagement by enabling instant video communication within the TikTok community.