TikTok Algorithm

The TikTok algorithm determines which videos appear on your For You page by analyzing your interactions—such as what you watch, like, comment on, and share. It also considers video details like captions, sounds, and hashtags. The system learns your preferences over time, customizing content to keep you engaged. Essentially, it matches your interests with trending or relevant videos, aiming to deliver a personalized feed. This continuous learning process helps ensure you see videos that are most likely to capture your attention and keep you scrolling.