Tiger Woods v. Nike Inc.

Tiger Woods v. Nike Inc. was a legal dispute where Tiger Woods sued Nike for releasing a commercial using images that resembled him without permission. Woods claimed this violated his rights of publicity and created confusion that he endorsed products he didn't endorse. Nike argued they had the right to use images of athletes for promotional purposes. The case centered on whether Nike's commercial falsely implied Woods endorsed their product, and it highlighted issues of image rights and advertising rights in athlete endorsements. The dispute emphasized the importance of obtaining proper consent before using an individual's likeness in marketing.