Tiffany & Co. v. Google, Inc.

Tiffany & Co. v. Google, Inc. was a legal case where Tiffany, a luxury jewelry brand, sued Google for allowing third-party advertisers to bid on Tiffany’s trademarked name, "Tiffany." Tiffany argued this caused confusion and damaged its brand by enabling competitors and counterfeiters to appear in search results when people searched for Tiffany jewelry. The court ultimately ruled that Google’s AdWords program was protected by free speech and did not violate Tiffany’s trademarks, emphasizing how online advertisement platforms can be liable or immune depending on how they operate and their authority over ad content.