Tie Strength Theory

Tie Strength Theory describes how the closeness of relationships affects information sharing and influence. Strong ties are close relationships, like family or close friends, characterized by frequent contact, emotional depth, and mutual support. Weak ties are more distant connections, such as acquaintances or colleagues, marked by infrequent interactions. Strong ties provide trust and detailed information but often connect similar people, limiting diverse perspectives. Weak ties often bridge different social groups, offering access to new ideas and opportunities. Understanding tie strength helps explain how information flows in social networks and influences behavior, with both strong and weak ties playing vital roles.