Thurstone scaling

Thurstone scaling is a method used to measure people's attitudes or opinions by presenting them with statements that vary in intensity or favorability. Participants indicate how much they agree or disagree with each statement. Researchers then analyze these responses to identify the relative position of each statement on a scale, creating a map of attitudes. This approach helps in understanding the strength and direction of opinions with greater accuracy, ensuring that the scale reflects real differences in people's views. It’s commonly used in surveys to gauge public sentiment on various topics in a systematic way.