Thomas G. Haws

Thomas G. Haws is a marketing and consumer behavior researcher who studies why people make the choices they do, especially regarding food and health. His work explores how social influences, emotions, and perceptions affect decision-making. Haws aims to understand these factors to help individuals make better, more informed choices. His insights are useful for businesses, policymakers, and consumers interested in improving habits related to health, sustainability, and product selection. Overall, he contributes to understanding the psychology behind everyday decisions, promoting strategies that lead to healthier and more satisfying outcomes.