"This Is Your Brain on Drugs" campaign

The "This Is Your Brain on Drugs" campaign was an anti-drug initiative launched in the late 1980s to discourage drug use. It used impactful television commercials showing a healthy egg representing a normal brain and a broken or fried egg symbolizing the damage caused by drugs like heroin. The campaign aimed to illustrate how drugs can harm brain function and decision-making, emphasizing the serious consequences of substance abuse. Its memorable imagery helped raise public awareness about the dangers of drug addiction in a straightforward and compelling way.