Third-party Tracking

Third-party tracking occurs when companies other than the website you’re visiting collect information about your online activity. This often happens through tools like ads or embedded content from different organizations. These third parties monitor your browsing habits across multiple sites to build detailed profiles about your interests, behaviors, and preferences. This data is typically used for targeted advertising or analytics. While it can improve your personalized experience, it also raises privacy concerns, as it involves sharing and collecting data without direct interaction or explicit consent each time.