"Thinking with Type"

"Thinking with Type" is about understanding how the design of words and their arrangement influence our perception and communication. It explores how font styles, sizes, spacing, and layout affect readability, mood, and message clarity. By thoughtfully applying typographic principles, designers can guide viewers' emotions and understanding, making the written content more effective and engaging. Essentially, it's the strategic use of text's visual elements to enhance how information is perceived and interpreted.