Think Small (advertisement)

"Think Small" was a landmark advertising campaign launched in 1959 by Volkswagen. It challenged the conventional idea that bigger cars were better by emphasizing the compact size and practicality of the Volkswagen Beetle. The ads used simple, honest messaging and minimalist design to highlight how the small car was affordable, efficient, and suited modern lifestyles, appealing to a broader audience. This campaign helped establish Volkswagen’s brand identity in the U.S. and demonstrated that effective advertising can break norms and resonate through sincerity and clarity.