theory of cultural cognition

Cultural cognition is a theory that suggests people's beliefs and perceptions are shaped by their cultural values, social identities, and group memberships. Essentially, individuals tend to interpret information, especially complex or uncertain issues, in ways that align with their cultural worldview. This means that two people with different cultural backgrounds might understand the same evidence differently, often supporting their pre-existing beliefs. The theory highlights how societal influences and group affiliations impact how we process and respond to information, particularly on topics like science, politics, and risk.