Theories of Sports Communication

Theories of Sports Communication explore how information about sports is created, shared, and understood. They examine the ways media, coaches, athletes, and fans influence each other through messages like broadcasts, social media, or interviews. These theories help explain how sports shape identities, build community, and influence opinions. For example, some focus on how media constructs athlete images, while others study how fans react and connect through sports. Overall, they reveal the powerful role of communication in making sports a global cultural phenomenon.