Theories of risk communication

Theories of risk communication explain how information about potential hazards is shared and understood. They suggest that effective communication considers the audience’s perceptions, values, and emotions, aiming to build trust and foster understanding. Key ideas include being honest and transparent, tailoring messages to different groups, and encouraging dialogue rather than just one-way information spreading. The goal is to help people make informed decisions by providing clear, credible, and empathetic information about risks, whether related to health, safety, or the environment. These theories guide how authorities and experts communicate complex risks respectfully and accurately.