Theories of Reasoned Action

The Theory of Reasoned Action is a psychological model that explains how people's intentions influence their behavior. It suggests that whether someone will do something depends on two main factors: their attitude toward the behavior (whether they see it as good or bad) and their perception of social pressure or norms (what they think others expect). If a person believes the behavior is beneficial and thinks others approve, they are more likely to intend to do it, which increases the chance they will actually act. This helps understand and predict decisions based on individual beliefs and social influences.