Theories of Innovation

Theories of innovation explain how new ideas, products, or methods develop and spread. One common idea is the "Diffusion of Innovation," which suggests innovations are adopted gradually—from early adopters to the majority—based on factors like usefulness and social influence. Another is "Rogers' Theory," highlighting stages like awareness, interest, evaluation, trial, and adoption. The "Disruptive Innovation" theory describes how simple, affordable innovations can displace established ones. Overall, these theories help us understand why and how innovations emerge, gain popularity, and transform industries or societies over time.