Theories of choice

Theories of choice explore how people decide among options by weighing benefits and costs. They suggest decisions are influenced by factors like personal preferences, available information, and perceived risks. Some theories assume individuals aim to maximize positive outcomes (rational choice), while others recognize emotions and habits also shape choices. These models help explain behaviors in various settings, from everyday decisions to economic or social choices, by analyzing how and why individuals select certain options based on their goals, beliefs, and constraints.