Theoretical Frameworks in Media Studies

Theoretical frameworks in media studies are structured ideas or models that help analyze how media influences society and individuals. They provide lenses to understand patterns, such as how messages are created, how audiences interpret them, and their impact on culture. For example, some frameworks examine media's role in shaping beliefs or opinions, while others explore power dynamics or representation. Using these frameworks allows researchers to organize their observations logically and draw meaningful insights about media's function in our lives.