Theoretical Framework of Audience Studies

The theoretical framework of audience studies explores how and why audiences engage with media content. It examines factors like cultural background, social context, and individual experiences that influence interpretation and reception. This framework helps us understand that audiences are active participants, not just passive viewers, shaping their own meaning based on personal and societal factors. It combines theories from communication, sociology, and cultural studies to analyze patterns of media consumption, audience identities, and the impact of media messages on society. Overall, it provides a structured way to study the dynamic relationship between media and its audiences.