Theodore Levitt (Harvard Professor)

Theodore Levitt was a Harvard professor and influential economist known for his work on marketing and business theory. One of his most famous ideas is that businesses should focus on customer needs rather than just selling products. He introduced the concept of "the marketing concept," emphasizing the importance of understanding consumer behavior. Levitt also popularized the idea that businesses should think globally, as expressed in his famous essay "Marketing Myopia," which warns against being too product-focused and encourages companies to view themselves from the customer's perspective. His insights have shaped modern marketing strategies and business practices.