Theo van Leeuwen

Theo van Leeuwen is a communication scholar known for his work in discourse analysis and visual sociology. He studies how language, images, and other forms of communication shape social identities, power relations, and cultural meanings. Van Leeuwen developed methods to analyze how visual and linguistic resources work together to produce social messages, helping us understand media, advertising, and everyday communication. His work emphasizes the importance of context in interpreting meaning and highlights the role of visuals alongside text in conveying messages and social realities.