The Yes Means Yes Campaign

The "Yes Means Yes" campaign promotes a consent-based approach to sexual activity, emphasizing that clear, voluntary agreement is necessary for any intimacy to be considered consensual. Instead of assuming consent or relying on silence, it encourages open communication where all parties explicitly agree before proceeding. This approach aims to foster respectful relationships and reduce sexual violence by ensuring that consent is active, informed, and ongoing. Ultimately, it shifts the focus from "no means no" to "yes means yes," affirming that enthusiastic agreement is essential for ethical and legal participation in intimate acts.