the World Gold Council

The World Gold Council is an industry organization that represents the interests of gold producers and promotes the use of gold globally. It provides research, data, and insights about gold's role in investment, jewelry, and technology. The Council aims to support the gold market's stability and growth, working with governments, financial institutions, and industry players to develop strategies and educate stakeholders about gold's value and significance as a financial asset. It does not buy or sell gold itself but serves as a leader in fostering understanding and confidence in the gold industry.